No, I"m not joking. Anyone who's anyone in the financial field has heard of the CFA designation. Chartered Financial Analyst (CFA) Charterholders must undergo three incredibly difficult six-hour exams and then have four years experience in the finance field in order to obtain their title. It's worth it though. The difficulty of obtaining a charter is recognized throughout the field and charterholders are routinely offered prime finance positions and the confidence of their investors.
Knowledge of the time value of money and effective portfolio management are not the only things stressed by the CFA Institute upon their potential candidates. An entire section of their level 1 exam is dedicated to "Ethical and Professional Standards." They have these points driven into their heads:
- Place the integrity of the profession and the interests of clients above your own interests
- Act with integrity, competence, and respect
- Improve and maintain your professional competence
They go on to say that a financial analyst's duties are first: to their client, and second: to their employer.
A journalist's client is their reader. Their employer is the advertiser. Integrity in our profession is the reporter's creed of accuracy and honesty. Reporters and financial analysts are under the same kind of pressures. They must report their findings accurately and without bias, disclose any personal entanglements with their material that may color their opinion or coverage of it and submit their findings in a timely manner. They both have a lot of room for error and, at the same time, no excuse for it.
My class fell apart when asked about journalistic ethics. Four people, whom I think should remain nameless because they're students, had disastrous opinions on media ethics and the entire class just seemed unsure of how to answer certain questions about ethical behavior. Is a free concert ticket unacceptable to a journalist? Is one small lunch, paid for by a source, compromising the morals of a reporter? What these students need to find is the reason for the professor's frustration with their answers/ hesitancy. The CFA level 1 exam had a practice question that I think summarizes my point, I'll paraphrase it:
Analyst Bob is visiting Geico to obtain information to complete a research report on Geico's stock. He learns that Geico is wiling to pay all of his expenses for the trip, including meals, accommodations and his plane ticket. Does Analyst Bob?
a) Accept the expense-paid trip and write an objective report.
b) Pay for all travel expenses, including meals and incidental items
c) Accept the expense-paid trip but disclose the value of the services accepted in the report
d) Write the report without taking the trip
Now, I know somewhere my four classmates are treading the fine line of moral culpability with answers a and c, while some may even be thinking answer d is the moral high ground. The correct answer is b. It's b for analysts and it's b for journalists too. Swap Analyst Bob with Reporter Jane and we have a piece for the business section. The answer is b not because a and c are totally wrong but because b is the choice that compromises the analyst's/journalist's integrity the least and that is the best thing for either of them.
Journalists make their money on their word; people trust them to deliver accurate news to them. Every time a journalist compromises their integrity, even in the slightest way, it compromises it for the entire profession. The same goes for finance professionals. Just look at how people treated Wall Street after the housing bubble burst.
Every person has a set of morals. They are our guidelines for good behavior. For some professions though our own moral guidelines are not enough. For finance majors, the CFA guidelines are perfect, for us journalism majors I recommend The Society of Professional Journalists creed:
- Seek truth and report it
- Minimize harm
- Act independently
- Be accountable
Remember, Wall Street wasn't the only one making headlines for unethical behavior.